Originally Posted by
Colorful
The reason they rebooted the game is because 1.0 could not have recovered, period. It could have garnered a small niche audience after they fixed it, but nothing major such as FFXIV or WoW numbers which is what they're striving for.
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The same would have happened with 1.0, along with core issues that could not have been fixed no matter how much time they invested, such as the awful engine they used for an MMO, the server issues with how it was programmed, etc.
In the end, they opted for the smart option of playing it safe with ARR and replicating what made WoW successful. What they're failing is moving out of that cycle, they've established an audience, they can take risks now, which was promised pre-3.0.