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FFXIV is not a game you watch on Twitch. I guess GTA V is less successful than Heroes of the Storm because it has less viewers on Twitch, Archeage and The Last of Us are also on same viewers - must mean they are also on the same level of popularity, RuneScape right now has more viewers than WoW, so obviously RuneScape is more successful, perfectly sound logic. Using Twitch viewers as a metric of a games popularity is so dumb. Last we heard MCVUK reported XIV has 500k active subs, at the tail-end of an expansion where people are dropping off as they wait for Heavensward, that makes it one of the biggest if not the biggest subscription MMO except WoW.
People watch games they find to be interesting. If nobody watch FFXIV it must mean something, don't you think ?