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I usually compare FFXIV with a theme park, but the Forbidden Land of Eureka won’t be a place where everyone would want to go. For example, there are people who don’t want to go to horror houses because they don’t see the point in getting scared on purpose. For example, on a date, the boyfriend might want to invite the girlfriend to go the horror house, but the girlfriend just doesn’t seem to find it fun. In other words, it’s not like everyone wants to go to the horror house, but there are people who just love the adrenalin rush they get from it. Think of Eureka as something like that.
Also,if Eureka is meant to be casual content, it's SE's problem when content that took 17-18 months(iirc) to develop, has these kind of numbers according to the Lucky Bancho 2019 census:
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and the number of active players that have reached the Pyros level cap of 50 is:
18,6% JP
5,8% NA
7,3% EU
Of course, there are people who will point out that Eureka is more successful than previous relics: