Nope, you would have to start a new FFXIV account. You can't have a Windows non-Steam and a Steam licence on the same account.
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Exactly, which is why we're asking "Ok, will you let us add a Windows key to our Steam account then to give us access to FFXIV without requiring Steam?" (but still allowing Steam options, potentially allowing SE to double dip us for expansions, I would be up for buying the expansions on both for example, since while I like using Steam, I'd also have the non-Steam for backup). Since those of us with Steam keys, our account type is defined as a "Steam" account type, with those not on Steam for defined as a different account type. Which is why we can't add the licence, it's down to our account type.
Yeah I wouldn't be thrilled if I had to buy everything again (especially since I already pre-ordered ShB before this announcement), but I guess I *would* do it if I had to/could. If nothing changes though, and FFXIV has the same issues ESO did then I will be forced to unsub. I do love the game, but having nearly 5 years of time and effort tossed in the bin for no good reason (IMHO), would be too much.
Is it possible to create a second FFXIV service account with the same Square Enix account, use a regular PC version on the second service account, and then transfer character from the first service account to the second?
I dont "demand" but it would be nice to get away from the steam client in some way without losing my main account. Half the time it takes steam over 10 minutes to even boot up. I would even buy everything all over again if it meant i could get my account out of steam and onto regular windows.