Technically Amy, your money doesn't 'pay for development of x' as much as you think, unless you happen to be one of the investors of the XIV project and/or SE, then sure.
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There is plenty of lore in game and I like that lore. What I don't like is "tacked on lore" that has no real place, enter lodestone where you can place lore that doesn't fit anywhere in game. How are you not getting this?
You completely miss the point. Also, last time I checked I payed for far more than 1 month.
How about both in and out of game?
I wouldn't mind some lore bits to be read based on the Lodestone. And I wouldn't mind more being visited via cut-scenes, hidden novel bits in the game. Tutorial sections, etc.
I think all can and should be utilized, both in and out of the game. Eorza is, can, and should be more than just the in-game parts. We the community are a part of that as well and there's no harm giving us a bit of a background story on the side.
But I do agree we should get more of it in game as well.