Do you write the guide MMO's need to follow based on their model? Probably not, because it doesn't exist.
Do you make the MMO's? No, you don't.
They're not 'violating' anything.
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Although, it's absolutely fair not to intend buying vanity shop goods, apparently I'm in the minority of being willing (becuase certainly it doesn't come across as people being unable) to budget 5 dollars toward vanity on a character I'm already willing to spend hours on to further support a game I deeply enjoy.
Weird. It's like I appreciate artists or something.
Anyway, it was more of a "when and if" question. It's already August and we've seen nothing but Heavensward related goodies since 3.0 dropped late June, so I was concerned if we'll see a summer event of some kind this year due to timing.