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By placing your items into your Retainer's Bazaar, your bazaar is then available to be referenced and players will immediately be able to purchase from you. This means you could summon your retainer with the bell in the adventurer's guild, place all the items you wish to sell int the bazaar, and after you dismiss your retainer, all players in whatever city you are in, will be able to search and purchase your items.
For players wishing to purchase, the markets wards would be reduced to a single zone with either a single Hub/NPC to search and purchase from or several Hubs/NPCs to search and purchase from based on item-type. These NPCs would allow you to reference all available bazaars, and either purchase these items directly from the Hub/NPC or allow you to summon the player's retainer and interact with them directly.
I would like this if you could summon a players retainer to get that shopping feel and keep the modeling of gear you plan to purchase as well as easing the server stress by not having to enter a zone with hundreds of retainers all at once when you only want to see a select few. Also speeding and simplifying the seller/buyer experience.