The absurdity of the logic your using does. Simply going from your OP anything and everything someone can possibly feel compelled to have, do, see or want falls under the realm of "mandatory" and "not optional".
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And... i am PRO SHOP and dont buy anything. But i like to have the option to reward the developers with extra money!
I don't even really want metallic dye colors, but it's clear they're expanding the types of items they're willing to charge people extra for, and it's only been two patches.
It's not a good thing, and it's making me wonder if it's worth sticking around just biding my time for the straw that breaks the camel's back.
Some good game with Content and Fluff is Counter Strike Global Offensive.
In CSGO all of the player have access to all guns and equip, but for special
skins you can buy on the steam market or wait for luck that a chest is dropped.
(sorry for bad english -.-)
What are the devs going to say? "lol sorry we don't care?" or *insert generic PR response here*
Nothing is going to calm people down about the cash shop short of a 180 and that will only happen when hell freezes over.