part of the damn problem is the fact that they basically hand you a 50. My friends started playing (both with full time jobs) and they both hit cap in a week and a half. They didnt rush, they did fates, quests dungeons..ect. yet they got their so quick. Now on our final week of our sub and we have fricken relics (because they are jokes in this game) and the only thing holding us back from being better geared are the constant lock outs. They developed the game to make it super quick to cap, knowing full well there was next to nothing there and that half the players from 1.0 had multi 50's. "How do we get them to stick around, we know they will eat through the content in couple weeks?" "throw weekly timers on everything! that will make them HAVE to stick around".
They knew the game needed a while to put in a good amount of endgame that would satisfy the kind of people who played games more than a few hours a week, yet they make it so you can casually hit cap in a couple weeks. Thats usually the issue with MMOs post WoW, they are too damn easy/accessible and they make it a joke to hit "end game" when they know full well they dont have much to offer....and they sit there stunned when everyone quits after a few months and they are forced to go F2P. There is a reason older MMO's are STILL up with monthly fees...they didnt treat us all like the lowest common denominator and make everything easy and quick.
