It's about "giving feedback to SE"
If you sub without content being available for you then you say to yoshi "the content is good, keep going"
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I would pretty much say the same thing.
That the active numbers of players/subs drop over the span of an expansion is normal and no developer would react to it as "omg, people are leaving".
It's only when that curve takes a drastic nosedive in a short timespan that it will cause an alarm and possible actions from the developers.
And yes, people are very vocal about this expansion.
But when have people not complained about something?
SE is aware of this for sure, no questions about that.
But looking at the numbers of players it's not like they will drop everything to fix it since things are still within the scale of "the normal curve".
Mao nots concerned whats other peoples do. Mao quit game because game no longer funs for Mao. Is really all there is to it. Mao suggests everyones take hard look at whether or not thems still enjoy playing. If game still funs for thems, then keep playing and no worry about whats others do.
Everytime (twice) I have contacted Square Enix store support (merch and stuff) they have sent me a proper satisfaction survey.
I wish they cared that much about how happy I am with their game. What's the point in a great store experience, to keep me coming back, when your game means I will 'not' be coming back.
That select your reason for cancelling sub question is useless. I don't. see how they can formulate strategy based on that.
They really ought to put some effort in to capture the reasons in a way that gives them a chance on having something to act on.
I would by now expect the cancel questionnaire to reflect dune if the things I have seen time and again here.
Or maybe even a 'may we contact you to follow this up?'
I'm thinking about how the Healer strike was quite vocal and even got attention outside of FFXIV on gaming news and such.
Has anything come of that since then?
I've not been paying much attention to it, but I haven't noticed anything so if that didn't get any traction (yet) then I doubt people being vocal on the forum alone will bring anything.
People really have to start unsubscribing in masses before SE takes notice of how serious people think it is.
Until people do it will just look like people complain but don't think the game is actually "that" bad to actually not play it.