You're right. It's unfortunate that they're ignoring such a large segment of their potential market. There are tens(hundreds?) of thousands of players from NA/EU regions that are willing to pay $15 dollars a month. Square Enix could take less than 1% of that income for one month and be able to afford new hardware, new servers, and more developers. By choosing to ignore those potential subscribers, they are throwing a good chunk of that income away.
Oh well!
