I stopped believing it in Endwalker, after they threw the nuance from Shadowbringers in the garbage and decided to do "Ancients bad, Hydaelyn good" instead.
And not even the usual argument of "Dawntrail's writers are just bad" can fix that.
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WoW is suffering from it's own system, it's kinda killing multiplayer, forcing you to choose between race you like visually, race passives and skills and race that belongs to the fraction that your friends chose. Nowadays it's a bit easier, but it was annoying to pick between BElves I like and any race from Alliance, because all my friends liked alliance aesthetic more.
Yeah our fractions are a bit more loose on the race, but still I can clearly imagine there being like 50% players in Ishgard because story and Aymeric and then like the rest evenly spread batween the rest.
Also we already have problem with playercount and party finder, Chaos have to DC travel to Light to have a chance of finding a party for content, imagine this but also divided to 4 fractions