Horrible idea for everyone involved.
For one, SE has lost all the goodwill that it built over SHB--and to a lesser degree, EW. People at large wouldn't stand for it.
For me personally...
When have we seen higher prices reflect in higher quality, lately? We're in an era rampant with shrinkflation, where at best we pay vastly more for the same product, and at worst its shinier and there's less of it. I see no reason that would be any different. Especially with SE's current CEO.
