Oh yes, absolutely, it would be ideal if the game had a PvP experience both rewarding and fun buuuut I have sadly given up on that. It's very clear that they intend that aspect of the game to be a long mind-numbing grind that people who just want shiny rewards are meant to put themselves through over months and months just to make queues pop during primetime.
There is no intrinsic reward offered by Frontlines - little potential for personal improvement, little impact of individual contribution on the outcome of a match, little entertainment value in the repetitive drudgery. The only thing it has to offer are extrinsic rewards from achievements and vendors. So that's how I'm choosing to approach it now - it's not meant to be enjoyed, just done - so I let my muscle memory take over while occupying my brain with something else. Ironically, this shift in my philosophy has allowed me to find a measure of fun in it after all, despite all of the above. It's a mindless kind of fun but... that's still the most praise I have ever had for FF14's PvP.
So ultimately, I think longer queues are a fair price to pay for my somewhat, in a weird roundabout way, improved experience.
