What we need is a middle ground. The problem with content is that it has to reward you with something or else no one will work for it. Gear is the main reason why people do anything now, but it is pointless if no gear is provided. Glamour rewards are also pointless since that is what gear turns into anyways.
We need more:
Side quests: Side quest stories are a great way to enjoy the game and take a break from all the dungeon grinds and raiding for gear. Final Fantasy excels in story and should take advantage of their strengths to make that a huge things.
Rework Diadem: Diadem was a great idea on paper, but fell through because SE did not account for players completing things for reward and ignoring the feel of exploring.Diadem also failed to be interesting to players since all it was made of was trees and rocks. Nothing in Diadem was really worth exploring. As soon as SE fixed the drop rate, Diadem became a ghost town. I Believe that it needs to be re-evaluated and suggestions from the player base should be heard in what they can do to give that hunk or rock life again.
Grand Companies: We know they are coming soon, but they need to get here faster and have amazing story and reward.
Hunts: Hunts have no rewards besides tomes and has not been updated since Heavenward first arrived. It needs new items such as, housing, music, pets, mounts, glamour, and character updates. We also need stronger monsters besides S ranks to fulfil our thrill for the hunt. Bosses that would require the presence of the entire server and even so possibly more.
Crafting: It is just as bad as grinding tomes. There needs to be a story in place to help crafters at least feel the are progressing in story rather than mindlessly getting someone scripts to update their gear.
