I don't raid nor PvP.
At the moment, I log in to lvl alt jobs, I have fun doing quests in this game, I like their stories.
When I starting to bored playing same content, I switch to other jobs.
I do crafting but I don't care about making gil much, I just care about my own progress (gearing up, lvling desyn), we have house and have enough gil to spend on something, that is enough.
And yes, I login just to talk with friends sometimes.
But it can't be help, it's almost three month already after launch (or more than that, I'm not sure). I start getting bored so I play other game or do hobbies more these days.
I need 3.1 so badly now, at least I hope new relic questline will make me busy again.
