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The problem is not how much it costs. It's whether the price is fair or not.
If I turn into one of my company's loyal customers that are basically "paying the bread I eat" and decide to charge them nearly the same price as a complex item for a simple one they'll tell me I'm out of my mind, I'll lose years of trust I've built with them and they'll turn to the competition.
I don't see how it's any different here. Monetization doesn't justify everything. Customer trust is equally important to keeping your reputation and to keep them coming back and bringing more along with them.
FFXIV is not a humongous game, it's not raking in the cash and it's still using a 15 year old pricing model. Since when has it been fair for a business to lock in it's prices for fifteen years? You're asking a lot of a company you're so loyal to in taking a financial hit so you can keep your comfy $15 a month sub. That's why you're entitled.
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I'm not complaining against the cash shop though I'd say my opinion on it sits in the limbo considering we are paying a monthly sub and every single expansion. But they have been mostly fair with their model so far. Fantasia pricing for example is spot on and I think that's what gets people using them so often compared to other games where the fantasia equivalent cost 3-4 times more.
I do however reserve the right to voice my opinion and give my feedback, when after spending quite a bit of money in this game to support the devs I see something that simply isn't fairly priced as is the case with the rehues.
Then what would have been a fair price?