The game is pretty terrible in every way from what I've seen, the more they show it off the less people are interested in it.

To use some examples, Nier Automata had amazing music, really appealing characters and a story you wanted to know more about.
Devil May Cry had amazing music, a cool setting and cool characters.

What does FF16 have to attract people? the summons...the dog?

At least with exclusives they get a guaranteed payout.

Also Yoshida has been farming L's with his interviews, he needs to stop giving them.