You know what this trailer is lacking? Final Fantasy tropes. None of the new mobs are particularly memorable from past titles (unlike ToAU which was built off such mobs). There's no sign of any avatars anywhere (and at this point there shouldn't really be any new avatars anyway). No particularly interesting landmarks. Even the new jobs aren't particularly well displayed in the trailer (though I don't care to see them in trailers since SCH looked good in trailers but was utter trash, release them on the test server instead). "XI is getting actual new zones" is pretty much the peak of excitement for this trailer.
Seriously, from a design aspect it's no different from any of the trailers, go back and watch them. The only thing this trailer is really lacking is any connection to the rest of the franchise. RotZ had all the basic avatars, the Crystal Warriors and even drop Gilgamesh in there (though that didn't end well). CoP had a strong connection to RotZ, Diabolos and Brohamut. ToAU had no real connection to anything, but plenty of classic Final Fantasy monster and Odin right at the end. WotG had a strong connection to XIs lore, plenty of classic mobs (Sandworm anyone?) and Atomos and Cait Sith. In comparison SoA has... Nothing...
Not saying that's bad, just makes it hard to get excited over.


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. Besides those, only the Matamata reminds me of some of the older versions of Adamantoise.