My continued support of FFXI, and SE as a company.

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Originally Posted by Immortal

They cannibalized their own playerbase by flooding all their resources and budget into XIV and it being another final fantasy online game. Once it failed, they did it even more to revive it with ARR. If XI saw even a fraction of that budget, it would have been a lot better off that's for sure.

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They put the effort into reviving it because it would have tarnished the Final Fantasy brand massively to just leave it a dead and unplayable game. And it's for this reason that they don't simply shut down FFXI (well, that and they still get money from it, but they don't seem to want to allow core FF titles to become inacessible, which is a small credit to them compared to some companies).