For a very... very small percentage of MMO players, they actually play for the unique characteristic of the genre itself. The genre does not dominantly involve the gear, nor the content, none of that is unique about it. What is unique, however, is the social interactions. Making friends with people and spending time with each other playing a game. MMORPGs have always... ALWAYS been this way. They are the ones that an MMORPG is targeted for, by default. It's the genre, not the game itself, that dictates the type of mentality one needs to enjoy it as intended. The game itself is just the medium, a means to an end. Your say on the matter is meaningless and a waste of space if you don't understand it or fit the profile.