**Edit due to how many people have an issue with culture being attached**
TLR- first off this was all opinion based off my own personal experiences, even when I was in the Navy and our ship pulled up next to a japanese Naval ship I saw how much more organized and team oriented they were compared to my own shipmates who were more about being the most badass guy on board etc.. I basically made this post about culture because personally I feel the unity thing or lack there of IS a cultural difference and whether you are among or not among the general types of people I speak of, it's fine, because i'm talking about a huge majority of humans within the country not every single person.
Finally the post is primarily about the lack of mechanics tailored to the American gamer type in which if given things like Duty Finder and Fates will simply use them to progress individually through the game rather than go out of the way to form a group when it's ultimately unnecessary until end game. If you guys don't agree or understand then I suppose you'll never understand.
** edit over**
First allow me to say I do wish sincerely for this message to be viewed and at least considered by those at square enix and the devs there. I have spent a lot of time pondering how to organize this idea properly so please hear me out.
The thesis statement here is simple, this game feels designed with mechanics which contradict and oppose American personalities. Before you misunderstand let me explain.
Duty Finder and Fates, these are systems which provide a means for complete strangers to interact and form temporary groups thereby completing a singular goal. On the surface the idea sounds great, many people don't want to be inconvenienced with having to get to know people and spend hours trying to form parties to play a game...However, in truth your company have decided to implement these systems all over the worlds and constantly through every map all the time. This has created a system where players can progress easily without the stress of Ever needing to form trustworthy groups.
The point I'm making is this, the game deters the act of grouping unless you are doing end game content and want trustworthy people to farm with but during the vast majority of the game partying with people is optional.
The reason I title this cultural differences is this, I understand the Japanese people have much more compassion and respect for each other even when meeting total strangers, I remember during the meltdown of the nuclear plant many people (without being told) drove from all over Japan to help out those in need providing shelter and food for no reason at all but to help their fellow man. Here in America during Hurricane Kattrina we had people robbing stores and stealing tvs, noone cared about anyone.
Why was what I just said relevant? Because it tells you that we (Not all of us but generally speaking) go by a "screw strangers" policy. When do Americans group together? When they find people who are like minded and have a lot in common. How do they group? They group when various factors motivate them to go out of their comfort zone to find those like minded individuals. We tend to not naturally respect strangers, THUS! the systems you have in place completely as i said deter your North American base of individuals from having a real Massively Multiplayer feel. You see a lot of people running around, but nothing is motivating these people to go out of their comfort zone to be friendly or form emotional bonds with these people.
At this point obviously you cannot take out duty finder although I wish that things like Duty Finder and FATES were much more rare, something you look forward to as a break from the constant grouping...not the other way around. Your system makes going out of your way and really forming groups an unnecessarily pointless objective when I can simply use duty finder for every dungeon and use fates for all exp.
My proposed solution? Keep in mind everything i'm saying is what i personally feel is in the best interest of the Final Fantasy franchise pertaining to the North American base, but I think that in whatever future patches you have planned, you should really consider adding open areas which force people to form groups (Big groups) to get through, and i mean having that group formed before you arrive at said area. You need to start thinking of how to make this game cause people to form bonds. I imagine in Japan that isn't difficult since everyone is already courteous, but you said you want this game to have huge subscribers for years to come. As of now the system seems capable of holding the average American MMO players attention for about 3 months at most until they farm all the gears they want and get tired. To hold our attention for years, you need a game that has caused us to form tight bonds with other players, the kind of bonds that last years because you have gone through many hardships with those players and you don't want to forget them or lose them.
I urge you to please take what I have said here to heart. I will keep playing as long as I can but i can assure you, unless i start to feel like grouping with friends in all kinds of zones is a commonplace thing, this will probably feel just like SWTOR which was in essence a single player game with multi player options and that is not what a massively multiplayer game should be.