Already I'm starting to see the effects of more players reaching endgame. The "world first ALL the things" crowds are starting to be outnumbered, and their fake gear/experience checks are being replaced with /shouts of "join us to learn the fight" and "don't listen to the people overhyping the difficulty of these fights".
Never saw shouts like that (and yesterday I spent all the friggin day in Mor Dhona) but I hope this is true.