I was reading a few things that mentioned the players that obtain all the items they want with points would go back to not caring and trolling. This may have been suggested before but perhaps there can be a free gear repairs token. Everyone always needs gear repairs. Maybe it can be repurchased with points and you can give it to the repair npc for a free repair. Perhaps make it like the exp scrolls where you can only carry one at a time.
Just an idea I thought I would throw out there, or support if someone already mentioned it.