So what do you do endgame

[Covertghost]

OP, welcome to the first month of literally every MMO ever released.

also

FFXIV launched with less content than GW2, a smaller map than GW2, the same number of classes (of which most were already present 3 years ago), no PVP (GW2 has two forms of PvP) and is on the same content update schedule (and at times, slower, since GW2 events are more creative and intricate). ANet hotfixes their game constantly when bugs are found, patches don't take downtime (you simply logout and download it, log back in), they have overflow servers for when someones homeworld has too many people in a zone.

No it didn't, GW2 had absolutely no end-game outside of farming for legendary mats at release. And it was in development for more than half a decade.

Fractals, ascended gear, etc. weren't added until later.