I feel you man, i'm losing faith in the end game content of this game real fast, i'd rather have a game that takes months just to get to level 50 where the entire progression is so meaningful that by the time you get to 50 you easily remember the faces and names of all the difficult enemies you've had to face. End game itself should be something you reached through effort and even more ridiculous effort in getting through it. I am sort of hoping that The Elder Scrolls mmo will be more challenging as a whole but looking at their videos it looks like they just took skyrim and turned it into a multiplayer SWTOR-ish game...i'm thinking the only game that will come out soon which will be worth playing will be Archeage lol.
Also to you can't really fault the people who smash through the game in this day and age, its more like the game shouldn't be created in a way where it's even possible to be smashed through in a few days, I don't care how many hours a day you have free time it should take weeks or months of challenging yet enjoyable effort and coordination with friends or other players to get through the content and that is the sort of game that will save the mmo genre.