I really hope these are REAL quests with a better story to them and cutscenes with memorable characters.

(yes I said "real" now you can start bitching about the existing content that in my personal view doesn't fit this description)

Other than that I'm glad they're putting something in the fields that's not copy-pasted all over the game. I still hope they'll introduce something visually unique to the fields too, just like that mob camp seems to be nicely designed. Stuff like that will make traveling the distances and exploration a lot more compelling.