Dear Square Enix! Make the game harder, not easier!

[MrSmiley]

It actually had its sub peak in WotLK (which happens to be the most casual-friendly and accessible expansion they released). :-\ The subs didn't start to decline until the end (when ICC was out for a freaking year), and dropped even further when they tried to "go back to the good old days" with more punishing 5 man content. But revisionist history...

Just did some more research on the subs, seems a bit more complicated then I thought but also not that simple. It did peak in wotlk but it was also the first time it started dropping (before icc actually) which does support my claim that, if players don't feel the need to sub long haul, they just sub in for new content then sub out when its done. notably in favor of this the subbing which as of before was a steady climb, bursted up but then began an up down pattern it had never seen before. As for cataclysm, at that point they were changing the ways of the game too often and ended up just burning both sides in one way or another. I do believe the real peak was at the time of ulduar (I do recall enjoying that place a lot)

Also, I would like to say that if I am not coming out quite right, I am not saying all content should be super hardcore elites only, but it shouldn't be too easy either. I feel that rather than simply nerfing old content and making it easier, increase its rewards and allow players to progress through it faster. Imagine if in the future, a bigger raid comes out. Instead of making coil/CT easier, we get a higher myth cap and rewards and more items drop in those places. While it does translate to them becoming somewhat "easier" by gear, it doesn't change their core. new players joining an old company can also be geared out by their guildies much faster (who are also probably getting gear for alternate jobs) allowing them to experience old content but get into the newer stuff. This also allows people to gear up alternate jobs faster for new content to change jobs or increase versatility.