Dear Square Enix! Make the game harder, not easier!

[Furious]

Then MMOs are not the genre for you.

Try single player RPGs where you're certain to at least get a couple of the best items that are part of the in-game quest line...

If you lack the skill and the dedication to get the best items, you don't get it, its as simple as that

This is a game model that makes the producer less money than accessible content; ergo, it won't be how it works for long. Get used to the idea now, it will hurt less when it changes.