So this kind of spiraled, everyone attacking the OP, they have a point though but its a bit odd, Free to play at launch dont have "more" than xiv, probably just same, look at GW2, had nothing at launch.

Coil of bahamut is just 1 thing, and heck its kind of limited to some people due to its elite status, but there is that if you're part of that crowd, there will also be crystal tower coming.

There is a bunch of content coming and to be, but the issue is what you work towards. There is currently tons of end game content, theres just no reason what so ever to repeat that content, (except AK, until your done, mainly due to week limit). Once you have a relic, will you ever redo any of the fights or primals? probably not. Once you get your AF2 will you ever step foot in AK? probably not. Theres no reason to revisit old content, and the only goal is Relic+1 and AF+2, (you could set yourself other goals, like housing, pvp wins, idk)