Zeev here, chiming in with a bit about "The World", it's background, and it's goal.

"The World" was initially started with the intentions of being a Linkshell-only type of thing, with the aim of providing players with a friendly, casual place to chat and learn more about the game. So far, it's been an absolute success, in that regard, and we've got nearly one-hundred players in our Linkshell who are nothing but friendly, social and helpful (Friendly despite our playful jabs at one another). As Famfrit began to mature, so did the playerbase of our Linkshell want "The World" to mature with it - In the form of a Free Company. So, started on the 7th of September, our Free Company is now Rank 5 as of the 12th of September.