They need to make bold design choices and they need to put a lot more funding behind them, otherwise they will fail. Maybe it won't happen overnight, but it there will be a gradual decline as TERA, GW2, and ArcheAge hit the shelf, all of which offer more than FFXIV has so far delivered (and also promised).

SE makes it look like they're moving mountains just to implement an Instanced Dungeon or a new NM that isn't just a reskin of an old monster. Other upcoming MMOs have multiple dungeons, multiple zones, and multiple boss monsters purely because they recognise what is expected from customers and also what is required to make it against competitors. If FFXIV wasn't veiled in so much Final Fantasy nostalgia and graphical prowess, nobody would play it. And nobody will continue to play it if that's all it offers.

An instanced dungeon every ten months and a new NM just as often is so not guying to fly.

Greencactuar has a point.