There's end game content, but if you just hit 50 yesterday when the game's been out 2 weeks, how long do you expect this game to last? There's a half dozen jobs, crafting, gathering, a whole lot to do before 50. I don't understand the rush. There should be more in there to throttle advancement though, but then you'd have people complaining it takes to long to get to 50. I guess some are just die hard at ignoring the journey to get to the destination.