I agree that they could have named them more obviously rather than breaking out the thesaurus. If they had done this then people would have far less of a problem with the idea of using the actual names. I mean, 'Quiver's Hold', sure. But 'Eshtaime's Lapidaries'? What the...

As far as I'm concerned, the guild is a group within a named location. eg. the Musketeer's Guild is found within Coral Tower and Sunsilk Tapestries is a store that also houses the Weaver's Guild. I guess each guild runs a store, and each store houses the guild. But for me, they are two seperate entities, hence there is a guild merchant and a merchant.

So if you're talking a location, talk the location, if you're talking the group, talk the group.

"The Blacksmith's Guild is looking for someone to craft a few nuggets out of ore for them. Go to Naldiq & Vymelli's and hand them in to Notrelchamps"