Seriously.

So many times I get asked for food, and then when they ask for the price I'm forced to give a price that's roughly equivalent to what it costs me (often a few thousand gils for high level food) and 100% of the time they just decide not to buy anything, cause it's too expensive.

Crafting food is the only type of food that's worth making atm, because for a crafter, if eating food can make a difference between NQ and HQ it's totally worth it.