We need an AH

[Seif]

it is very true that with item search feature looking for an item on sale is really easy but selling is still an hell compared to ffxi ah system (god bless it)

on FFXI AH:
1.hit the counter
2.press sell button
3.select item you want to sell
4.choose the price
done

on FFXIV retainers:
1.press market wards and select a ward
1.5 LOAD THE MW ROOM
2.summon retainer/or walk toward him
3.click on him and select exchange item
4.select what you want to sell and pass to him
5.go back into menu and select manage option
6.select the item now in retainer inventory
7.choose a price
(8. optional) swear because you are already selling stuff for another ward and now you get overtaxed
9.walk outside market wards
done
10. LOAD THE NEXT AREA

now don't get me wrong. I'm not saying we need AH even in ffxiv no matter what but we deserve at least something working with the same efficency like the possibility to manage the whole retainer functions from a single counter somewhere and with few simple commands

Added few points to the process.
Also like I said before there's great symbolic value in an "AH" to the current player base and marketing value to the possible players of this game.