We need an AH

[Jinko]

WoW
Go to Auction House.
Filter through items you want. See that everything in your level is posted for prices that are way above your characters possible gold at your level.
Find one that is decent. Bid on it.
Wait 2 days. Lose Bid.
Look again
Find new item. Bid.
wait 4 hours. Win Bid.
Wait hour for item to deliver to mail box.
Find mailbox to pick it up..

Almost nobody uses the bid price in WoW, if you want an item right there and then you use the buy option.
Items are sent to your mailbox instantly.

You might wana play the game before thinking you know everything about it.

That aside I think the retainer/marketward system is crap and agree with the OP that an AH would be better solution.

Also new players will want and expect a decent AH system, so SE give them what they want especially if you want to make money from this game.