What is FFXIV lacking?

[Kallera]

I feel the same way too, I log on to do a few leves, but find myself alt+f4 midway out of boredom. Yes, the quests they add can be fun, but I think at the current time, these things they are adding are very similar to guildleves, which is something I don't think a lot of people actually enjoy doing. Of course, some do... but not many.

So they like quests, but don't enjoy doing quests?

[Mr_Gyactus]

So they like quests, but don't enjoy doing quests?

of course. Players want freedom without choice and failures, difficult quests with a quest helper, overpowered unique armors without grinding, and quests that don't seem quests.