Well if they were smart they would bust out with those Server passes that Final Fantasy XI had. Servers are to congested and they want players to spread out, thats fine. Offer player the chance to get a server pass from friends who are already on that server, but lockout the server from general admittance. It cuts out the random people rolling toons there, but allows guilds and friends and family to get people on one server without having to wait days, weeks, months...