Square Enix is one of a dying breed of Japanese companies, and this is one of the reasons why. They categorically refuse to adapt to industry practices. They insist on doing it their own way even if their way is just plain stupid. They go out of their way to make sure that nothing is given to the global audience that isnt also given to the Japanese audience even if it the Japanese dont care and/or dont want it. They 'apologize' over and over again but continue to do things the same broken way. SE is in no short supply of talented individuals but alas those that make the decisions at SE obviously do not care about their reputation abroad.

In short SE is stuck in an old school imperialist mindset and it will either destroy the company or the heads of SE will die and the new leaders will change their ridiculous practices that are such a huge annoyance to most of the world. Either way dont expect them to change any time soon.