This is what I understand

[TouchandFeel]

Server transfers and rerolling are not the same thing.

A server transfer is moving an existing character from one server to another.
Rerolling is a term for having to completely recreate a character, originating from pen and paper rpg's in which players would roll dice when creating their characters to determine stats.

The reason that people do not want to reroll and want the free server transfers is because they want to be able to either play with their friends, which they are entitled to in an MMO, or not be on a server that is overpopulated and may cause them to not be able to get in and play. Players want these things which I believe are reasonable and they want to be able to have them without losing the progress and time that they have spent with the characters that they have already created.

I hope you can understand why people feel this way, and maybe even come to feel that this is a justifiable desire.

But I am hoping more than anything else that the server maintenance will fix many of the problems and having to transfer servers will not be necessary.