Not to sound negative, but I have a couple of problems with the OP's post.

Firstly, you shouldn't take it upon yourself to "educate" anyone else, to criticize anyone else as being uninformed, and stating people should have facts to support their opinions, when you yourself have no knowledge as to what causes people to form the opinions they do, and have stated yourself that you've pulled numbers out of thin air. As well-intentioned as you may be, this can, and likely will, be seen as arrogant and insulting to many of the people you're addressing.

Secondly, while it is true that SE is currently in the red with this game financially, especially considering its been stated that they've used no third-party investor revenue and have paid for the game completely independently, the developer of a game typically gets more than just 20% of the box price. Retailers also commonly make less than 5% of the box price on new games, which is why most of the gaming specialty stores have failed, and why GameStop NEEDS used game sales to stay in business unless they branch out into other non-video game products.

No I'm not just making these numbers up. I've worked in media retail in the past, and have also learned a bit about the financial side of the industry in college. However, I also don't care enough about this issue to bother with finding/citing sources myself. If you're so inclined, however, I welcome you to do the research yourself if you so choose. By all means please post it here if you do.