Honestly Square should do exactly what they are doing.

If they fix the game perfectly and it take another 8-10 months so be it. If the game population online across all servers drops to 300 people so be it.

If they rush garbage, buggy, or copy/pasted content from another mmo the game is done forever, the best thing they can do is develop at the speed it takes to make something good.

IF someone cannot wait, the best thing they can do is quit, or take a break. But telling square to rush content is pure stupid. That is 100% of the problem with FFXIV now.