It's true that the focus of the game shifted radically from crafting/gathering to combat classes with ARR (compared to 1.0), but I think it's a bit too early to to decide that crafting isn't rewarding enough.

Crafting in MMOs is a one of the most important aspects of the game to me, and I suspect to many others who frequent this part of the forums, so I'm gonna stay cautiously optimistic for now. Because if nothing else, the actual crafting is way more fun than it ever was in 1.0, at least in my humble opinion.