Quote Originally Posted by Kafeen View Post
To keep people playing longer.

Most people who play MMOs want to continually improve their character. If their character can no longer be improved then people stop playing.

It can also space out the content through the game. Rather than adding all new content at level 50, addition content can be added higher giving people new reasons to reach new goals and just skipping everything except that that gives the best level 50 gear.
Well it's a cheap tactic.

If people want to improve their character, fine, let us improve our characters through quests that teach us new abilities but don't let us improve by making us grind to a new endgame just because the developers decided they were too useless to make enough content to bide people over until the next batch of updates.

It's just lazy. You can separate new content into tiers if that's what needs to happen but you don't need to separate them by vast expanses of pure grind. The psychology of the gamers is obviously beyond my understanding if it's true that they need the reassurance of a new rank to give them a sense of progression.

Am I the only one disgusted?

And who says that endgame needs to revolve around gear/bosses and such? There are other ways to gauge one's progress in the game. If SE implemented more "sandbox" elements, for example, I'm sure endgame would sort itself out without their intervention.