whoa be polite Gift, its true there is a big crowd that does like seeing numbers increase.

Personally I think endgame leveling trees provide more character individuality and that level cap raises are a real kick in the teeth when you have multiple classes.

but i can..see..the.....um....

ok no I'm sorry, besides watching an arbitrary number go up I cannot see the value of raising the level cap unless you initially set it too low for your game.

new content, new armor, new abilities, new systems all can be done at a level cap. Instances and encounters can be made increasingly hard without having to rebalance everything prior and smooth out the leveling curve (isnt this what a lot of xi players complained about? Their hard grind was replaced with an easy trip to level 80). Just because games have done it before doesnt necessarily mean it needs to be done, and every time you DO do it you run the risk of messing up the balance of the ENTIRE game.

From a purely business standpoint its spectacular because you can package all of this in a new 50 dollar box, but for the player its kind of eh.