If they want people to migrate to a lower-population server, and are at all interested in having their current customers continue to subscribe -- let alone convince their friends to subscribe as well -- Square Enix will grant us some form of free character transfers yesterday.

If, however, they want to aggravate and frustrate their customers even further, they will perform petty half-measures like adding one server per region, and asking the players to pay for the inconvenience of having to transfer. Meanwhile, character creation on all servers but one will remain locked.