Im sure they will do something. They know a ton of us are in this exact same boat. I got a buddy that bought the game from gamestop last night and he was luckily able to make a character on Ultros which is NA, so thats good. But me and 2 other RL friends are on Balmung. We will all gladly transfer to a new server to help spread out the player base.
I really dont see any other way to get players spread over new worlds without them letting everyone transfer once for free. Im just scared of all the transfers at the same time might cause other problems, but must not think bad thoughts like that

"My wife and I are in the same situation. I'm just annoyed that the 30 days on her account are ticking away even though she doesn't have a character. "

Wait what??? She has an active account but isnt playing because yall arent on the same server?! She will most likely be able to transfer to ur server or the other way around once they get the new servers up and stable. She must not be that interested in the game if thats the only reason shes not playing now.