Having to enter registration code on client

[Ridilinkidd]

You;ve entered the EA code, you need to enter your serial number for the actual game. Where did you buy it and for what platform?

I tried entering the code that came with the physical game consisting of four parts (6 letters-3 numbers-6 letters-3 numbers) and did not receive a new PSN code after so there isn't much I can do. I'm feeling like SE dropped the ball bigtime with this. Why must they make us go through so many hoops just to play something we love???

It would be truly amazing if I could receive a helpful response to my (and apparently a lot of other people's) problem.