That's the thing that's really got me confused, I never bought and played the game before... so I have no idea where I would be getting the 12 free days from, but it clearly says my next billing cycle starts September 10th... also I am logged in to the game without ever putting in a serial code, other then the one I got for early access. ALSO I don't know how I got a boxed version of the game when I know I bought the digital download.... but hey I can play, so I guess I can't complain to much... and if I don't end up needing the serial code after all, I can just use it to get my wife into playing.